Causes Of Unwanted Erections

Should you advertise on Facebook ? Or with AdWords already have enough?

Notice that I said "advertise" and not "be." I was not on Facebook a few months ago and was equally happy, although some friends were pressuring me to "be."

the end I caved. But not because I draw the social part of Facebook, but on the other hand, it is not so glamorous ads on Facebook.

We have started using AdWords for some customers and collect here some conclusions and recommendations. FACEBOOK


and ADWORDS

80% of my clients currently use AdWords to advertise on Google and other network sites Google, both in Spain and other countries. AdWords is a very powerful tool, vital for many of these clients. But AdWords is a monopoly. Although benign, it is a monopoly.

Unlike other monopolies, the philosophy of AdWords means that everyone wins: companies are announced, those who are looking for, and no one feels overwhelmed or cheated. But it is unwise to put all your eggs in one basket.

To sample, a button on a client, 98% of traffic comes from Google. This gives respect if not fear.

Therefore, any alternative that can complement, Google AdWords, it is welcome. ADVANTAGES


ADVERTISE ON FACEBOOK

• 4.3 million users: this network has had a rapid success around the world and especially in Spain. A year after launching its version in Castilian, has gone from 400,000 to 4,300,000 active users (those who have accessed your account in the last 30 days). Customers
• concentrates Facebook has valuable information about the interests, tastes or interests of their users. Facebook advertising can be targeted not only by age, sex, geographic area, etc. but also by "lovers of the good life", "Mercadona Fan Club", "People in Barcelona" "Save the Beach Bar," "Singles Madrid" ... If your customers are swirling around a profile or group, you have a gold mine on Facebook.

Many things that are difficult to advertise on AdWords, because no one is looking. A member of Friends of the trees "may never look at a book on AdWords" trees ", but if you see advertised on his Facebook page ... DISADVANTAGES


Post to Facebook

• Keywords: unlike AdWords, where you can select millimeter keywords with which your audience is searching on Facebook, as far You can select the words that are available, the user has chosen to describe their hobbies. This can be a big problem depending on how is your business.
• Tracking: with AdWords you tell if a visist is converted or not, that is, if the cost of click has translated into sales. With Facebook is not so easy. The system itself does not provide for variable conversions, and this is the critical variable for any website that wanted to be profitable. Facebook stay in the middle of the movie: how many people have visited the site through the ad. Do not report the end of the movie, where perhaps there is an unexpected outcome. To track conversions you need other tools.
• Clickabilidad: when someone searches AdWords is that you need at that time. The chances of it being a client are high. In contrast, Facebook, advertising is when someone is hanging out with friends, comment photos or exchanging thoughts more or less irrelevant. Could compare contextual AdWords publicity. But in my opinion, even that. In the AdWords advertising content there is a relationship between what the user is reading (for example, an article on fishing) and the ad that appears (eg, a notice of fishing poles).
• Tests: Facebook does not allow scientifically test two ads at once, at least I have not succeeded. The "split testing" is one of the pillars of AdWords (the other is conversion tracking). No possibility to test two different messages is difficult to improve and find profitable ads. If it fails, do not know why. You can adapt a profitable AdWords campaign on Facebook, but this is no guarantee either, so we talked about how different the audience.

Despite the long list of disadvantages, do not be misleading. We are not burying Facebook. On the contrary, we have added to our catalog of solutions, with AdWords campaigns, e-mailings and website optimizations.


USING THE ADVERTISING

FACEBOOK Facebook has an audience too big to ignore him. But it has its own rules. Therefore, if we mount a campaign on Facebook, is on these principles:

1. Objective: With AdWords you can be successful selling because he is looking for Visa in hand. Facebook does not. A campaign for the market may be too ambitious. It may be better idea to change the purpose for capturing leads. That is better than giving a gift or invite a lot, you pick up a list of interested and potential customers (leads) and then you work with e-mailings or other means to convert into customers. Segmentation
2. : like AdWords, a good segmentation is key to that money will not go down the drain. Facebook is arguably more true. Find large volumes of prints may not get you anywhere. It is best to refine and refine, to micro levels, but you run almost without a hearing, and then talk directly to your target as if you had before with the ad and landing page in perfect harmony.
3. Image: Image of the ad is probably more important than the text beneath it. Avoid bland pictures, bet they draw attention (novelty will not it?). As Facebook is about relationships between people, images of people can work well. Creativity
4. : AdWords ads are losing effectiveness with the mere passage of time. On Facebook, the process is even faster. Often ready to renew ads. The same applies to the landing page that follows the click.

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final Moral: Try Facebook, follow it, make changes, follow it and if it seems to bring results, cut the bleeding and try other things. The important thing is action. If you just think, no go. If you try many things, some will eventually be a success.

As they say Americans, "fail fast" (fast equivocate.)

Doujin Moe Member Accounts

AdWords Pay or not pay Google?


"SEO or SEM? "Positioning organic or sponsored links? "Free or pay?

Two days ago I was doing a presentation of agency to the marketing department of an industrial company.

was explaining how Google AdWords to attract visitors to the web. AdWords is the middle star that our clients use. We talked about its effectiveness, the cost of clicks ... suddenly, an officer interrupted me

- Do not you think it is better to appear in the left column, which do not have to pay?

The first time I asked this question I was paralyzed. But that was for many presentations. Over time you tend to clarify things much base to attend the School of coscorron "(as the Americans say), ie, based on many failures and some sporadic success.

My answer, always saves me from these wrongs, is the wildcard of smart:

- Depends. ..

is the eternal question. What is better SEO or SEM? In other words, is there to focus on doing well in natural or organic positioning, which is free on the left of Google? Or is it better devote efforts to AdWords, sponsored links column on the right?

In this case I will not give a "depends." I'm going to get wet and I'll tell you:

must empower them. Free and not free. But the smart strategy is to start with AdWords and only after mastering AdWords, work organic positioning. AdWords is the tip of the pyramid. Below it is everything else: SEO, e-mailings, membership, mailings, advertisements, etc.

This is the principle we apply to our customers: AdWords and complement natural position, both are necessary. But first things first. I'll point:

• is not an idea I had invented this morning while Prince cookies dipped in milk for breakfast. It is an idea that was invented for at least 5 years to really know this, as Perry Marshall or Howie Jacobson, and strictly apply to businesses that want to live on the Internet.
• organic positioning is free, but only for those who are fortunate enough to appear on the first page. If you appear on page 5, what good is it is free, with no one sees you? An example

If you sell "home alarms" you have to know that there are 343,000 pages competing for the click Free. Only the top 10 are visible. Given that few people go from the first page, 342,990 are semi-hidden. In contrast, AdWords, we have 13 advertisers. A priori, it seems more affordable.

• Not all keywords are created equal. If for a given keyword appears on the first page of results for free is not enough. If that keyword is very sought after, will be few who see you.

In the example above, imagine a company that sells home alarm gets appear on the first page of Google when someone searches for "residential alarms." Is it a success? Probably not, in April 2009 was carried out 36 searches in Google Spain with "residential alarms." The key word really is "home alarms": 1,600 searches in the same month.

• Even if you are lucky enough to receive divine well positioned on the first page and for the most popular keywords, who tells you that Google will respect your position tomorrow? In fact the log is constantly changing which sorts search results, and this can benefit or harm. A business can not be sustained "only-in something so uncertain. Let

the benefits of AdWords:

1. AdWords allows you to view from Day 1. Spain is still an untapped market in many sectors. A customer who sells machinery for optical Briot Weco, is virtually alone. Paradise. Even for those who are competent, you can be on the first page from the day you start the campaign.
2. AdWords allows you to scale: unlike organic positioning, for which you can only choose a few keywords, AdWords can increase the range all you want, it's free. You can have a campaign with 50 or 50,000 words. You pay only when someone clicks on the word.
3. AdWords is control: you decide what you spend, where you spend it, when you spend it, if you want to appear on working hours but not at weekends, which enhance product lines and what not, what advertising to web pages and which to veto. In Adwords you are the decider component, not Google.
4. AdWords is not expensive or cheap. course has a cost, the cost of each click. But for my clients is (almost) irrelevant. Why? Because what we really want to know is how much it has cost each new budget downloaded or each contact generated through AdWords. Based on this I say, "If every potential customer cost me X € or less," bring me all you can! "
5. AdWords information: what you get to know everything, the message that work, offers that are profitable, the groups that become customers, the most favorable times of the day, the most attractive countries. And here we link to the decision of principle:

When AdWords tells you the keywords that are key to your business, is when you invest heavily in improving organic positioning. is when you know the money you pay to an SEO consultant will be well spent.

If you start to reverse, the SEO consultant will ask one day: "What words Key want us to optimize the web? "And you run the risk of leaving the profitability of your business in the hands of the whimsical intuition.