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Classifieds profitable Facebook

Make
Facebook ads that work has always been complicated. The effectiveness is low and often negative profitability. But something is changing in recent months. Across the Atlantic, the gurus are beginning to find the key to advertising on Facebook. Here are a few.

Watch these data
2010:

- Facebook accounts for 35% of Internet traffic

- is the most visited website, 8 times the web located in second position

- The average user spends 44 , 6 minutes milling about its millions of pages

no denying that Facebook is a monster. But it is not so clear that you can take advantage of this fact. Advertisers who have tried Facebook and have given up the majority.

But in America it seems that you are finding this trick to advertise on Facebook. In the following lines collect the main findings.


Who is Facebook?

In the previous month's article talked about the questions you have to do to know if your company is 'Facebook-friendly'. If you have not done this step, you can do this here.

The big difference with the Google search engine is that a Facebook user who surf are not looking for your product or service actively. But if part of your target and is in Facebook, then you have to find a way to go to meet him.

A reverse mortgage company that sold failed to advertise on Facebook. Error is probably the game: its natural audience, retirees are not yet on Facebook. Is yours?


What works in other PPC systems is not why Facebook

The first misconception is that Facebook is used for all types of advertisers.

The second is to think that simply copying the Google AdWords campaigns on Facebook. Both systems

advertising, AdWords and Facebook share the philosophy PPC (pay-per-click, payment only when the single click) and have many similarities in their internal functioning.

But each system has a different approach. Completely different.

Google is the library, where people seek solutions to their problems. Advertisers presents the characteristics of their products. The best, added benefits. At best you get the benefits of benefits.

Facebook is, according to Perry Marshall's simile, like a Starbucks, the coffee, conversations, ideas. When you're on a cafeteria not trade any attacks you, do not overwhelm with advertising, there is no pressure to buy. However, at Starbucks you can buy many more things coffee.

Most just drinking coffee. But every day more people come out of these cafes with more than a beverage in the stomach: music CDs, jewelry and even an oil painting.

Or who knows, a new political perspective, religious or social.

Your company must have a presence on Facebook. Not just to prove you're close, friendly and helpful, but because you have a goal. A goal that can not meet today or next month. But if you, if you measure, if you try things in a methodical and systematic way, sooner or later find ways to adapt your business to the culture and habits Facebook and get traffic to take advantage of the opportunity it represents.

must understand the identity of the tribe, who are, what they think ... and only then can make profitable ads.

As we saw at the beginning, people spend much time on Facebook, from page to page. Each time you generate a new page, Facebook sees this as an opportunity to change the ads and hit with a new batch.

On the other hand, when you put ads can take a lot of reports with demographics of the people you have clicked, what are their interests, etc.. Then, if you can be profitable at first, at least it is a mine information. Facebook

mechanical means to move from marketing to the art of marketing.


Why keywords are different? Facebook

involves a change of mentality: let the keywords to one side and turn to think of tastes, interests, affinities, hobbies.

Only when you know your client can connect to it and sell.

Kim and Terri are two California friends who liked the horses since they were girls. In 2008 they decided to create a business related to his love of horses and founded a design firm bracelets made with horse tail hair.

These entrepreneurs Facebook Ads chose to advertise their unique product, since Facebook segmentation allowed to publicize your business, Tail Spin, the perfect audience: people who had indicated that they liked the horses in the section of tastes and interests your profile.

When many people put a word repeatedly in their profiles, Facebook is interpreted as a keyword and add it to your catalog. Some say that Facebook takes into account what people put in their dialogues and walls to make the lists of interests.

Truco1: when you put the keywords in the form, others appear to have Facebook in your database. If in addition add a point, they appear more. For example:

- Put 'music'
- put "music"
- Put "music b"
- etc.

Truco2: Amazon enters, playing with the keywords that interest you and note that "customers who bought xxxxx also interested ..."


Classifieds: images or text?

AdWords Another big difference is that Facebook does not we are looking for. In fact we are ignoring.

The first challenge is to interrupt, stop the conversation with your friends. Thus the image of announcement is key. A drawing, a chart, a blurred image, whatever, but it is interpreted as a STOP on the road.

www.homeschooladvantage.com Company was torn between several options for pictures for your ads. There was one who did not like anyone on the team. Perhaps for that reason decided to try it on Facebook. It became the best. What was in that picture? A baby crying.

In any case, to assess the results of tests of ads, keep in mind that the efficiency measures (CTR) are much lower than AdWords.


How to place bets on Facebook? According

Drew Bischof and Bryan Todd The following is the best way to start betting with Facebook and its subsequent adjustments:

1. Please seriously consider the range of costs proposed by Facebook, even high
2. Ante up by 0.02 € CPC above the figure proposed
3. Check thoroughly the evolution of the first 24 hours, especially the CPM
4. Reduce the CPC as Facebook to recommend a lower rank than the original

The only data you really care about Facebook is the CPM. If you get high CTR, CPM will be high for Facebook, Facebook lets you relax and lower your CPC. In some markets it is possible to pay as little as 0.1 € per click.


Where to send the clicks?

One option is the landing page to which you send your AdWords clicks. But that means leaving Facebook.

If you send it to another page on Facebook you earn points of trust (trust factor), try it.

can create a 'Facebook fan page', it works much better. Some examples:

http://www.Facebook.com/bestbuy
http://www.Facebook.com/victoriassecret

Facebook With these pages you can do business without having website. You can generate a list of interested and you can even integrate a PayPal payment button, as in the case of
EzineArticles.com
Tip: The image you use in the announcement of Facebook should be on the landing to reduce bounce rate. Facebook users tend to be very sensitive to this factor.


short ...

1. Build trust: Remember, you are a business in the middle of a Starbucks.

2. Spends little at first, learn, meet "your tribe." The more tests you do in less time before you know the environment and making mass campaigns.

3. Not in AdWords ads and landing have pictures preferably be within Facebook, to name two of the biggest differences.

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Should you advertise on Facebook?


A test will resolve the question of whether to be or not Facebook and how much may already

you're advertising with Google AdWords. Most of our customers do this. To a large extent, AdWords sponsored links are the main source of new customers.

Facebook also has a system similar ads, those ads with images displayed on the right of the screen. Pay per click and also the other features are similar to AdWords.

other hand, its appeal not only growing larger. Facebook has grown to involve 35% of traffic, too attractive to not take advantage. In fact, Google is starting to fear it.

But can we translate the experience of Facebook and get AdWords to open another faucet to fill the pool of our business?

other words,

Your company, is meant to Facebook?

Perry Marshall has created a test in http://www.isfacebookforme.com/ you in 1 minute resolves the question of whether Facebook ads are for you or not. If you're up telling on Facebook with a disappointing performance, it tells you whether you should get out or change the strategy.

If you prefer, then I have condensed the findings of this test with 9 questions and answers also can guide you before deciding to plunge into Facebook or devote to other more productive tasks.


1. Exclusivity: You can buy products similar to yours in department stores, for example in the Corte Inglés?

In Facebook people express their individuality and the products or services on Facebook should express this idea.

Therefore, if you have products that are "commodities", ie something similar is available in many places and in the end the decision is about the price, then maybe Facebook is not the best for you. However, if you try, start by trying those products or services that are most distinctive and exclusive.

If instead you have something hard to compare, which is different, unique or striking, in Facebook can be a bonanza.


2. B2C / B2B: selling to final consumers or businesses?

If you sell to consumers (B2C), point in your favor. Facebook is for individuals, consumers, end customers.

If instead you sell to businesses (B2B) is not impossible, but it is more difficult.

Another thing is that CEOs, for instance, may be potential customers. Then ask yourself the question of whether those have mounted your Facebook profile.

Of all the types of firms, the smaller the easier to achieve with Facebook, especially if there are many in your area of \u200b\u200binfluence. The larger, multinational corporations, etc. worst we will.


3. Complexity: Do you have a technical product, industrial, or academic process?

Facebook is not a place where people go to think. Facebook brings together millions of people, but to talk, to share feelings and express opinions.

Therefore, if you sell a complex, technical, then maybe Facebook is not the best place. Links sponsored by Google (AdWords) or e-mailing campaign can give more guarantees.

However, if you're convinced that there are Facebook users who need your product, there are ways to use it. You need to first express in the most emotional as possible the benefits of your product and, second, build external sales processes Facebook to "engage" and gradually convince your potential customer, for example, through video tutorials, a series of emails, educational reports, etc.


4. Leisure and ownership: selling entertainment, experiences or events?

Facebook is a place where people look distracted, participate in one act, part of a movement, etc. Facebook users want to hang out, but also develop their sense of belonging, shared beliefs, collaborate on projects of all kinds and not miss any future activities that might interest them.

why Facebook is an ideal channel to promote products and services that have to do with music, art, clubs, events and the like.


5. Travel Information: selling educational products, training or traveling?

At Facebook user loves to be informed, updated, aware of everything that is new, so check trend, which leads the latter.

If your business has to do with education and training is a good idea to highlight the social aspect (remember, Facebook is a "social media") rather than academics.

For travel, these are tremendously popular among people in Facebook. A test is the large number of people who have the Facebook app installed on their phones.


6. Customization: Your product is custom, is delivered in person or is it custom?

Facebook is the premier site for individual expression of its unique and special, so if your product is not generic but is ways to adapt to each customer, to express the tastes of each smoke, you have much livestock.

If not, does not necessarily mean that Facebook is not for you, but you should try to understand this key feature of Facebook and enhance the relationship one at all what you can. Treat your customers with products in bulk mass is the direct path to failure (in all, but especially on Facebook).


7. Price: Is your market has a clear, preconceived idea of \u200b\u200bwhat should be the price?

If your client knows more or less the price that your product or service is looking at it, then you have a handicap to overcome. Unless 're a huge corporation with large economies of scale, price pressures may eliminate the profitability of the canal Facebook.

One way to overcome this "commoditization" is adding other items free or at low cost to the basic package in order to try to increase the perceived value, and thus tip the balance to your side.

If you otherwise is difficult to know the price of what you sell, you have an advantage. In these cases you can raise the price depending on the value they place the people and not what it costs you.


8. Ideas: Your company is identified with religious, political or social?

If your company and your customer are aligned in terms of beliefs, convictions or principles, that fact in your favor in any medium, but Facebook in particular. Facebook

gives you many ways to contact these groups to connect specifically with them and to establish strong ties that eventually will benefit your business.

If you identify each group within your database, you can mount specific marketing campaigns for each one, playing with images, messages or testimonials to give to each only what interests you and show you understand them perfectly.

If you do not have clear what are the beliefs or social motivations of your customer base is one way to find the surveys. Parameters are usually repeated with unusual frequency.

these parameters may not be motivators cart (not going to buy simply because you're "green" or make donations to an NGO) and serve to attract new customers, but to help you understand your customer, to model communications, namely what to say and what not, and ultimately to strengthen the emotional bond with your brand.


9. Scope: Do you have a local business, national or international?

at local businesses are easier and cheaper to advertise online, but also are more limited.

words, much as the profitability achieved via Facebook is very high, the market is the size it is and quickly exhausted.

As we expand the field of action, the market is bigger, but also competition (almost any local company can open an online business and sell everyone), which usually translates into higher costs and lower returns . If we take advantage of economies of scale, we compensate these disadvantages and can compete on Facebook at any level.