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Google Academy: AdWords advanced



few weeks ago, Google held the Academy. Access is by invitation only Google and I was lucky enough to attend. I will try to make a summary of the 7 most interesting: The

grouped into the three topics discussed:

NETWORK OF CONTENTS

1. Most network: according to a study last November Comscore, the Google content network is the largest advertising network in Spain. If you're in it you have the possibility to put your ads on thousands of websites and participate in the 12,000 million impressions per month or contact with 13.5 million unique users per month.

My comment: This is a great opportunity but it requires a different treatment of the search network (which everyone identifies with "AdWords"). That is, forward in broadcasting, but less efficient. It is not the same person you are actively searching on Google that you are reading an article in an online newspaper and see your ad by accident. Treat both groups in the same way can be an expensive mistake.

2. Opportunity: still relatively untouched. There is less competition in the search network. This will change sooner or later.

My comment: when you start to master the content network, the better. For example, in terms of image ads (banners typical), the normal principle that costs make it work. Better start now, when they can do tests with little competition

3. Locations managed / Automatic: with the new interface can do with just a click different websites where your ads appear, one by one, and thereby eliminating those that have but performance. Or, spend some of "automatic" to "managed" to fully exploit it.



My comment: we must be careful to permanently delete sites, it is sometimes more practical to see what the website says and then take negative words or better, lower-level analysis of URLs to remove only parts Site inefficient, not everything.


GOOGLE ANALYTICS

4. Install the code correctly: if visitors to your site can move to other domains or subdomains, you have to modify the code that gives Analytics or the data are not reliable.

My Comment: I just happened and I can assure you it is very frustrating to have mixed data "traffic direct "and" traffic from AdWords. "Thus, money invested in placing the code and place it on every page is money well spent.

5. Conversion Tracking: It is arguably the most important Analytics all the visits if you want to do something on your site (is there not?). default Analytics gives you up to 4 goals for the set up and can see not only how people do what you ask, but where Gone are the "clueless"

My comment: stressing that said, you have to take full advantage of this functionality. When properly configured, can give you a gold information, for example, where you have bottlenecks in your site.

6. Bounce Rate: is another indicator that something may go wrong. For example, if you have keywords that generate a lot of visitors with a high bounce rate (the visit will not look at other pages, go to other sites) maybe there is something wrong, unless you have a blog (where the rebound is justified).

My comment: check Adwords ads and landing page. Usually the problem is that the promise does not match what was found.


NEW INTERFACE

7. Simulator offers: The new interface is a simulator that will indicates the prints you can get up your bet, the cost per click (CPC). For different amounts above tells you how far you can expand your outreach.



My comment: Google puts you in the long teeth, but the quality of care for these extra visits. If you do not convert well, the waste can be considerable.

well written

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PISA Student Rights

University students Nacional Autonoma de Mexico
Know your rights!

Right:

writing exercise, and within the period set for it, his right to petition university officials responsible for reviewing and, where appropriate, procedures to relieve request. Also, get grounded and reasoned response of the authority which requested the completion of the process.

Submit complaints, claims or complaints concerning the allocation of the rights conferred by the University Legislation.

Access to public information which is part of the archives of the UNAM through the mechanisms established in the regulations of the subject.

Set from the second half of the order of the subjects they wish to pursue, where permitted by law university, provided it does not alter the serialization of the curriculum in which it is registered.

Having the appointment of a guardian or guardians, who will serve as his advisor and their academic activities.

receive educational services according to schedule, plans, programs, school calendar and the regulations approved by the Technical Board of each Faculty.

know (of materials being carried) the curriculum, books, and if attendance is mandatory .

Receive 85% of the classes of professor, or where appropriate, interim teacher .

right to take and certify classes in other faculties or schools of the University .

As the assessment is entitled to:

That is taken account class participation and performance in practical exercises and work, as well as exams providing the respective program.

Submit evaluations and assessments within schools and within their official working hours of working time, if for reasons of force majeure occur elsewhere, must have prior authorization from the school administration or faculty.

be evaluated through regular reviews as long as they meet the requirements. These tests should be applied on the dates specified in the schedule established by the Technical Council and the timetables set by management.

exam revision request to the director of the authority within 60 days following the publication of the final grade.

Having NP (not presented) should not attend the examination of the subject.

Request correction of a final grade must be made in writing within 60 days from the date of publication of it.

Submit

tests did not establish extraordinary a matter, not having been registered or not having completed.

Submit up to two subjects per semester through special examinations.

Regarding the time limit to be educated, are entitled to:

have 50% more time than does the undergraduate curriculum, with all benefits of educational services and extracurricular activities, and twice as long to fulfill all the requirements of the curriculum.

As for social services has the right to:
Knowing

existing programs to achieve them, receive timely documentation required for registration and receive a certificate of compliance.

As set change, career or school is entitled to:

Change Group within 15 days after the commencement of the course as long as the quota allows.

Career change within the same power (as long as the quota allows) having a requirement written consent of the director.

Skip to the same race but another campus (Provided that the quota allows) with the approval of building principal acceptor.

Issue a simultaneous career have covered 50% of credits of the first with an average of 8.

Referring to the suspension of studies is entitled to:

to suspend their studies for one academic year and in extraordinary cases, for a longer period (with permission of the Technical Council).

Should be referred to University Court for any lack of legislation, the student is entitled to:

appear and be heard in open court.

Provide all evidence necessary for better understanding and resolution of the matter.

appeal for review of the sanction imposed by the court in his case.

Source: Supplement to the Gazette UNAM 4.096 number 1 September 2008.