A test will resolve the question of whether to be or not Facebook and how much may already
you're advertising with Google AdWords. Most of our customers do this. To a large extent, AdWords sponsored links are the main source of new customers.
Facebook also has a system similar ads, those ads with images displayed on the right of the screen. Pay per click and also the other features are similar to AdWords.
other hand, its appeal not only growing larger. Facebook has grown to involve 35% of traffic, too attractive to not take advantage. In fact, Google is starting to fear it.
But can we translate the experience of Facebook and get AdWords to open another faucet to fill the pool of our business?
other words,
Your company, is meant to Facebook?
Perry Marshall has created a test in http://www.isfacebookforme.com/ you in 1 minute resolves the question of whether Facebook ads are for you or not. If you're up telling on Facebook with a disappointing performance, it tells you whether you should get out or change the strategy.
If you prefer, then I have condensed the findings of this test with 9 questions and answers also can guide you before deciding to plunge into Facebook or devote to other more productive tasks.
1. Exclusivity: You can buy products similar to yours in department stores, for example in the Corte Inglés?
In Facebook people express their individuality and the products or services on Facebook should express this idea.
Therefore, if you have products that are "commodities", ie something similar is available in many places and in the end the decision is about the price, then maybe Facebook is not the best for you. However, if you try, start by trying those products or services that are most distinctive and exclusive.
If instead you have something hard to compare, which is different, unique or striking, in Facebook can be a bonanza.
2. B2C / B2B: selling to final consumers or businesses?
If you sell to consumers (B2C), point in your favor. Facebook is for individuals, consumers, end customers.
If instead you sell to businesses (B2B) is not impossible, but it is more difficult.
Another thing is that CEOs, for instance, may be potential customers. Then ask yourself the question of whether those have mounted your Facebook profile.
Of all the types of firms, the smaller the easier to achieve with Facebook, especially if there are many in your area of \u200b\u200binfluence. The larger, multinational corporations, etc. worst we will.
3. Complexity: Do you have a technical product, industrial, or academic process?
Facebook is not a place where people go to think. Facebook brings together millions of people, but to talk, to share feelings and express opinions.
Therefore, if you sell a complex, technical, then maybe Facebook is not the best place. Links sponsored by Google (AdWords) or e-mailing campaign can give more guarantees.
However, if you're convinced that there are Facebook users who need your product, there are ways to use it. You need to first express in the most emotional as possible the benefits of your product and, second, build external sales processes Facebook to "engage" and gradually convince your potential customer, for example, through video tutorials, a series of emails, educational reports, etc.
4. Leisure and ownership: selling entertainment, experiences or events?
Facebook is a place where people look distracted, participate in one act, part of a movement, etc. Facebook users want to hang out, but also develop their sense of belonging, shared beliefs, collaborate on projects of all kinds and not miss any future activities that might interest them.
why Facebook is an ideal channel to promote products and services that have to do with music, art, clubs, events and the like.
5. Travel Information: selling educational products, training or traveling?
At Facebook user loves to be informed, updated, aware of everything that is new, so check trend, which leads the latter.
If your business has to do with education and training is a good idea to highlight the social aspect (remember, Facebook is a "social media") rather than academics.
For travel, these are tremendously popular among people in Facebook. A test is the large number of people who have the Facebook app installed on their phones.
6. Customization: Your product is custom, is delivered in person or is it custom?
Facebook is the premier site for individual expression of its unique and special, so if your product is not generic but is ways to adapt to each customer, to express the tastes of each smoke, you have much livestock.
If not, does not necessarily mean that Facebook is not for you, but you should try to understand this key feature of Facebook and enhance the relationship one at all what you can. Treat your customers with products in bulk mass is the direct path to failure (in all, but especially on Facebook).
7. Price: Is your market has a clear, preconceived idea of \u200b\u200bwhat should be the price?
If your client knows more or less the price that your product or service is looking at it, then you have a handicap to overcome. Unless 're a huge corporation with large economies of scale, price pressures may eliminate the profitability of the canal Facebook.
One way to overcome this "commoditization" is adding other items free or at low cost to the basic package in order to try to increase the perceived value, and thus tip the balance to your side.
If you otherwise is difficult to know the price of what you sell, you have an advantage. In these cases you can raise the price depending on the value they place the people and not what it costs you.
8. Ideas: Your company is identified with religious, political or social?
If your company and your customer are aligned in terms of beliefs, convictions or principles, that fact in your favor in any medium, but Facebook in particular. Facebook
gives you many ways to contact these groups to connect specifically with them and to establish strong ties that eventually will benefit your business.
If you identify each group within your database, you can mount specific marketing campaigns for each one, playing with images, messages or testimonials to give to each only what interests you and show you understand them perfectly.
If you do not have clear what are the beliefs or social motivations of your customer base is one way to find the surveys. Parameters are usually repeated with unusual frequency.
these parameters may not be motivators cart (not going to buy simply because you're "green" or make donations to an NGO) and serve to attract new customers, but to help you understand your customer, to model communications, namely what to say and what not, and ultimately to strengthen the emotional bond with your brand.
9. Scope: Do you have a local business, national or international?
at local businesses are easier and cheaper to advertise online, but also are more limited.
words, much as the profitability achieved via Facebook is very high, the market is the size it is and quickly exhausted.
As we expand the field of action, the market is bigger, but also competition (almost any local company can open an online business and sell everyone), which usually translates into higher costs and lower returns . If we take advantage of economies of scale, we compensate these disadvantages and can compete on Facebook at any level.
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