sure you know the purpose of improving the conversion ratio your website. But you may not be aware of one of its side effects. is the effect we might call "the alley to grand avenue "
improve web conversion means to improve the ratio by which visitors entering a website is transformed into something profitable, whether a sale today or a future sale.
If you think a store would be like going from gray-disgruntled sellers have-you-are-the-floor-every-two-by-three vendors have nice-always-attentive-and-resolutions.
When you get to have more of the latter there is also a side effect "of the alley to the high road": improved efficiency allows you to move your store to the Castellana and the Paseo de Gracia, pay high rents despite the increase in costs, making the business profitable.
An example with Google AdWords
Watch this simulator offers a real campaign:
Now imagine that between you and I have a couple dozen apartments in Barcelona (nice view " no) and we want to rent to tourists in Italy. We
numbers and see that, at most, we pay € 0.26 per click. Therefore, searches for "appartamenti barcellona" as much we can access to 421 impressions (searches with those keywords) of a possible 4,100.
Note: this is not known for many advertisers. Many believe enough to tell Google AdWords want the word "appartamenti barcellona" for our ad appears whenever someone writes it in the browser. The reality is quite different , Google gets to walk your ad only when you are interested, can occur in that almost never sees sunlight.
If we raise the maximum cost per click would agree to more public. Go from having 10% of the traffic as possible up to 30%, 50% or 100% depending on the "venue hire" us to pay.
But we can not meet higher cost per click ... unless we improve the business itself. That is, we improve web conversion.
If we double the effectiveness of the website, for example by demonstrating why they are the best apartments in the city value for money, we pay twice per visit. Skip
of 0.26 € to 0.57 € per click means going from 421 to about 1,890 prints, over four times the initial traffic!
This concept can apply to Google AdWords, banners or emailing. But the important thing which means that wins the game on the Internet is not necessarily the one with more money,
but that has more brain.
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A parallel in the offline world: in Avenida Diagonal, one of the most expensive streets of Barcelona, \u200b\u200ba Ferrari dealer (cars of € 200,000 or more) closed almost ten years and local was occupied by Zara (rags from 9 €).
After these years and despite a crisis, the high capacity of "conversion" of Zara stores allows them to not only pay one of the most expensive rents in the city but also make it profitable.
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