"Squeeze pages or landing pages ? The important thing is that no-lien: who visits your web should find all or look elsewhere. Much or little information, as necessary.
reflection I propose today is caused by this sentence from a client:
" Make me a web page , very simple, four posts and is now, not much" is not
first time I hear it. In fact, there is no client that has told me once. "Write something at least that people do not read" is another variant.
The Internet has its highest expression in the famous "squeeze pages." What
is a squeeze page?
A squeeze page ( literally "squeezed page") is a page that visitors come and that in four words I have to say everything.
can not occupy more than fit on the screen so the user does not have to do scroll down. His appearance must be clean, immaculate, minimalist .
All this is motivated by a phrase that runs through there:
"People do not read on the Internet"
Which is just a re-interpretation of another world's longest Paper:
"People do not read the letters"
Both phrases are part of the same myth.
While honoring the truth, do not really know if people read or not read. I can not stand in front of each user and do a reading comprehension test as the school.
What I do know is that the results do not lie: long pages of the short gain by rout.
In my particular statistic, 9 to 1. Yes, 90% of cases, more is better.
Google bet on squeeze pages ...
Google, the search engine, you can afford not to almost nothing on its homepage. Google is the squeeze page par excellence, but we should not copy per system everything Google does.
reaching
The Google already knows what to do. Do not put a headline seductive how "to one trillion in less than a second."
Not a list of testimonials : "I was looking for a dentist in my neighborhood and Google found me, I recommend to all my friends toothless"
Not a graphic demonstration of how the algorithm. Not a guarantee of "If you do not find what you can search again for free." Or anything else.
... And you? Better not
Google has a conversion ratio of 100% or nearly so. The vast majority of visits made the search action. Anything you add to your page can harm.
But if I'm not mistaken, we are not Google. Visits to our pages do not convert to 100%. There are customers with a 7% conversion. Others 12%. Some people dream of 1%.
In any case, although you can not aim for 100% conversion, if you can improve the current ratio.
I am convinced that each day you visit your web site doubters, let them think that they are afraid to waste their time and money, they do not trust that do nothing.
are people sitting on the fence and as you read on your web page , fall on your side or the other (the browser's back button is the most widely used functionality).
But with a squeeze page not succeed in 90% of cases.
If you do not believe me try it : Make a test of squeeze page to a page with information that your client is looking for, with all doubts resolved, with convincing explanations, with texts that generate trust, etc. Will see
that the previous sentence was missing the second part:
"People do not read on the internet, unless you give something worth reading"
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