Do you remember your first pair?
Sure. But ...
Remember if it was that the Cola-cao instant or rather as the slow ripening of an apple tree?
In my case, as in most, get the first appointment I was not an easy task.
was a distance race. In many previous attempts. Deceptively banal dialogue. Seemingly random encounters. Suitors who had to be deleted from your mental catalog, one by one. A lot of work. With reward, yes, but hard work. It took
many 'hits' to get the jackpot (no double meaning in this sentence). If for every new client has to invest the same effort that would do nothing agency presentations 24 hours a day.
Do visitors to your web shop at your first visit?
If you said "yes", which is not interested.
But you said "no", do not you think that there should be a lot of visits to your site who leave and never return? Do not you think you should do something to prevent these missed opportunities? At the end of the day, each visit has a cost, even from the free Google.
As in the case of dating, and unless you are Scarlett Johansson or Brad Pitt, success is a process that requires more than one contact. The problem is how to get more contacts with whom you just left your site and never re-enter.
There is a small wonder that is responsible for you to receive any interested parties, to give them a warm welcome to reconnect with them every few days, to maintain a relationship over time, to keep track of them, to bring them evidence that you have the best product, gradually seduce ... until they are convinced and converted into customers.
This is especially useful when your product or service is expensive or complex and requires a more or less long of purchase. In other words, when your client needs to compare and think.
The small wonder of the auto-responders
This little machine that solves the problem is called "auto-responder" and holds a power that few have been exploited, at least in Spain.
An auto-responder is a service via e-mails, 100% automated, preprogrammed, tested at all stages, ranging from the prospect comes to your website until it is convinced that you are the best option succumbs to your charms. Let
advantages with an example: a company that sells an English course at a distance. The course is 6 months, including DVDs, tutor, phone consultations, exam preparation, etc. The cost is high enough to that he first enters it very difficult to have to buy it right then.
Here is where it starts to run the auto-responder:
- Subscription: with a good deal, normally at no cost to the interested party is invited to subscribe, for example, with only a name and e- mail. If the offer is sufficiently attractive, the decision is much simpler than buying the course, then the chances are high that you subscribe
- 24 hours / 7 days : this subscription may be made at any time of day and from any country, the system automatically
- Double Opt-in : the system sends an e-mail to subscriber to confirm that is really a person and not a machine collecting e-mails, ie, avoid spam and complies with privacy standards
- Home of the relationship : Once confirmed, send the first e-mail. If the strategy is well made, the user is waiting for this e-mail and "devour" on arrival.
- continuity of the relationship: the next day, after 3 days, etc. will receive further communication, not directly for sale, adding value but the important thing is that the user sees the e-mails but not as advertising incordiante as a "well I am subscribed to"
- Eventually, interspersed invitations to buy the English course, but always within a context of relevant messages . That is, although at that time do not buy, it is important also withdraws from the list
- The process is repeated for each new subscriber, you receive automatic so whole series of contacts, each with the periodicity previously marked
- The auto-responder performs all management , both high and low, reports of everything (opening ratios, bounces, click ratios, complaints, etc.) and most importantly, lets test it all to improve gradually, and eventually create a system that generates money while you sleep. Business
on autopilot
Ultimately, the auto-responder is for you if you like:
- Go beyond AdWords, Google, impressions and clicks
- Start building relationships long and fruitful relationships with those who visit your website
- Improve conversion, whether in the form of more subscribers, more budget or more orders requested
- Ultimately, expanding the potential of your internet business
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