All internet company has a funnel in sales ("sales funnel '). The visits come to the web , conversion occurs and of these, some customers become final. So far nothing new. What is perhaps not so obvious is the multiplier effect.
The multiplier effect
Working While each of these 3 phases has increased pay for what you believe. I show you a simple example.
1. Imagine a business in internet you get 100,000 hits month.
2. These visits become leads web page (eg requesting a budget ) at a rate of 10%, ie, 10,000 leads
3. Once have abandoned the web , 1% of these just getting customer leads, a total of 100 clients (those that generate income)
improved by 25% each phase separately
1. Implement or improve AdWords campaigns , for example, and up to 25% monthly visits, we went to 125,000 hits
2. create tests of landig with page Google Website Optimizer , for example, 25% and improve the web conversion from 10% to 12.5%. These are leads 15,625
3. Introduce a series of e-mails a autoresponder, for example, to convince gradually to lead ends to accept the budget in greater proportion. Instead of 1%, we get 1.25%.
The overall process improvement to 95%!
The multiplier effect means that instead of 100 customers we now have 195. That is, small increments applied at each stage of the funnel have nearly doubled the results.
In the next post we discussed how to improve each of the 3 phases.
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