If you speak little unconvincing.
If you talk too bored.
Do you know where virtue?
If you answered in the middle, you can be in error. Or not.
I have two cases to share with you which demonstrates the power of the texts. Two cases of websites in which we test the amount of information needed to get the answer.
His teachings are extrapolated to a mailing letters, the text of an e-mailing or the number of blades you have to have a brochure.
Case 1: More wood
In this case, we test a long landing page against another almost twice as long.
Contrary to those who say that "people do not read" the extra-long on the right won a resounding: 27.9% conversion, 14.0% against the first.
But this does not mean that landing pages should be as long as may be possible. If you talk too much you can create a doubt or suspicion and the sale is completed. Occurs in the following case.
Case 2: Far or little
three lengths were tested, each new version added more business case:
Neither short version (the "squeeze pages" or pages that are now squeezed fashion) or the full version.
virtue in this case was on the average. Although this example I can not reveal details, I can tell you the differences between one version and another were two percentage figures. Negligible.
The power of the texts
web pages are a combination of design and text.
The design speaks to the mark, but the text is which leads to action. We all have the letters of the alphabet twenties to play with, but depending on how the combinations can be very different result.
The main lesson of the above is that how you say it is a key variable degree of success.
The second is that if you do one test never know if you need a minimalist page four sentences, or no longer encyclopedic web or an unanswered question.
But there is another not so obvious teaching and learning to coscorrones when you start doing tests:
The test must be carefully planned
or may be a waste of money and time.
This is not guess what's going to win. But:
- Guessing how much of your website is the first you should test.
- Getting it right if you should test landing page length, or concepts, or tenders, or processes, or forms, or ...
- Match in the tools that will enable you to make a test easy, fast and guaranteed.
can not test all at once. So if you do not succeed with this plan, the test can give you the worst possible outcomes: there are no significant differences among the variants tested.
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